Meet Our Team

  • President & Co-Founder

    LEE NELSON

    Lee was inspired by his love of fine spirits, all things local, and eclectic background to envision and create Florida's first multi-brand, micro-distillery. Lee is responsible for the development and production of all Florida CANE products, all federal, state, and local compliance. He supervises the Tasting Room Manager, Production Manager, Distilling Class Instructor, and Social Media Manager. Lee has over 20 years in Business Strategy and IT Program Management for a large global Financial and Investment company, 15 years in home brewing and distilling, and 7 years in commercial distilling. He is a certified Project Manager (PMP), earned his M.B.A. in 2007, and holds a B.S. in M.I.S. from the Rochester Institute of Technology.

  • Vice President & Co-Founder

    PATRICK O'BRIEN

    Pat has led the company's efforts to rapidly expand in both On-Premise and Off-Premise Accounts. Pat is responsible for setting the wholesale sales goal, managing the Field Marketing Manager, developing Key Accounts, growing the company's relationships with local business and industry groups, managing the relationship with Distributors, and organizing event-based promotional events. Pat is also the Sales Director for the Eastern United States for a large medical device sales company, overseeing a multi million-dollar territory across 17 states. He earned his Bachelor’s degree in Communication from SUNY Albany and a Golf business Management Degree from the Mundis Institute in 2003.

  • Field Marketing Manager

    SANDRA WUERTH

    Sandra joined the the Florida CANE team in 2020 and focuses on growing our off-premise sales and our relationships with bars and restaurants in the area. She is a Michigan native and has been in the spirit industry for 7 years.

  • ________________

    JODIAN MORRIS

    Jodian joined Florida CANE in 2021. She focuses on administration work and anything that is needed to make each day run smoothly. She has a Bachelors in Human services and is in the USAR.

     

  • Social Media & Marketing Coordinator

    SARAH SANCHEZ

    Sarah joined the Florida CANE Distillery team in 2021 and focuses on all things social media and marketing including planning. She is a Tampa native with a Bachelors of Fine Art in photography. She has 5 years of branding and social media marketing experience.

  • Distilling Assistant

    JACK WILLS

    Jack joined the team in 2020 and assists in producing all of our spirits. He handles all aspects of production including distilling, blending, and bottling. 

  • Tour Guide & Tasting Room Team Member

    ASHLEY STEELE

    Ashley jointed the Florida CANE Distillery Team in 2021 and she provides Tours of our facility and provides a great experience in the tasting room. Ashley has been facilitating tours all though central Florida and is excited to show you how the distillation process works and the beautiful still Florida CANE utilizes. 

  • Tour Guide & Tasting Room Team Member

    MAURICIO MIDENCE

    Mauricio jointed the Florida CANE Distillery Team in 2021 and provides Tours and provides a lively atmosphere in our tasting room. Mauricio has an extensive background in service industry, and provides excellent assistance and vibrant energy throughout our distillery.

  • Facebook
  • Instagram
  • Yelp
  • Amazon

(813) 302-9696

info@floridacane.com

© Florida Cane Distillery, INC | All Rights Reserved.